Black Diamond Agency was brought to life in 2010 in Newcastle, by our founder and Managing Director, Tamara Haddow.
As a foot soldier in the world of events and promotions, she saw first-hand the inefficiencies of up to 10 other agencies she worked for. It was a chaotic process to be booked for work, the account managers were completely unorganised, you would still be chasing for payment months later, the industry was (and still is) rife with non-compliance, and you were always expected to move heaven and earth for the agency yet they never had the time to appreciate the efforts of their staff. And on top of all that, she couldn’t understand how it was beneficial for the brand.
She knew things could be done better so she aimed to create an agency that produced better results for their clients, while at the same time being a top-notch employer for the brand ambassadors.
12 years later, with headquarters now in Sydney, a team of 8 and still growing, we know she was onto something because Black Diamond has grown into an agency that has some of the most loyal brand ambassadors and clients in Australia.
On the outside, we might look like any other agency but on the inside, our clients and staff know we’ve got the secret sauce.