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Nothing can beat an actual person. Remember, brands are bringing their products and services to humans and the last thing they wanted are for robots as these brands’ representatives. Only humans can bring the intellect, attitude and understanding another person is looking for. If we wanted people to feel how important they are, it just makes sense that we bring in people not robots!

For 12 years, we’ve provided services to hundreds of clients for all their promotional staffing needs be it in retail, product sampling, tradeshows, events, pop-ups and more. We go above and beyond for our clients while looking out for the welfare of our employees.

There are a few principles that we can learn from top well-known brand Samsung that we can keep in mind when implementing experiential marketing strategies to establish consumer brand loyalty.

The most loved brands in the world didn’t just come to be without making huge marketing efforts to do so. One of the notable efforts is experiential marketing – a marketing strategy that never grows old but just continues to evolve over time.

Pop-up stores have proven their effectiveness since they began. It is especially good for those who are testing the waters. Here are some of the other benefits of why it should be part of your marketing strategy.

Whether it’s enticing customers to try a new product or re-evaluating one they haven’t tried in a long time, sampling can shift attitudes and boost sales. With the rise of experiential marketing, sampling has evolved significantly.

Here are some of the product sampling mistakes you need to avoid so your sampling campaign doesn’t fall into that trap.