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Experiential marketing is a marketing strategy that employs a range of tactics to engage customers and prospects with a brand. Unlike traditional or online marketing efforts, experiential marketing offers an opportunity for marketers to communicate with their target audiences in real-time. This is done by immersing them in the brand’s experience and engaging them through hands-on interactions.

Covid-19 has shaped us and helped us transform as new individuals. We continue to form new habits, our behaviour changes as well as how we spend, consume, or entertain ourselves. It has influenced us to move forward to support a better future.

Face-to-face meetings are still widely preferred especially for cases that have a decision-making process, or when there’s a need for significant persuasion.

When a company plans an event, one of the things they consider is getting an event staffing agency to handle the execution. The most crucial part of it is choosing the right agency to fulfil such a big role and one thing that’s for sure, it is not as simple as it looks.

Why do some promo agencies pay their staff through a Tax File Number and others pay through an Australian Business Number?
The short answer is the agencies paying staff through an Australian Business Number are, more than likely, breaking the law.
Let’s get into the details.

Shortages in staff are inevitable and hiring staff takes a lot of time and effort. This is where your company can make use of a temporary recruiting agency.