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See what’s happening in the industry with our latest blogs.

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What is Experiential Marketing?

By Black Diamond Agency | November 17, 2021

Experiential marketing is a marketing strategy that employs a range of tactics to engage customers and prospects with a brand. Unlike traditional or online marketing efforts, experiential marketing offers an opportunity for marketers to communicate with their target audiences in real-time. This is done by immersing them in the brand’s experience and engaging them through hands-on interactions.

Brand Ambassador Amro for Chocolates Giveaways Green Hills

Consumer Behaviour: How the Covid-19 Pandemic is Shaping It Today

By Black Diamond Agency | November 10, 2021

Covid-19 has shaped us and helped us transform as new individuals. We continue to form new habits, our behaviour changes as well as how we spend, consume, or entertain ourselves. It has influenced us to move forward to support a better future.

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How Face to Face Interaction Affects Consumer Behaviour

By Black Diamond Agency | October 13, 2021

Face-to-face meetings are still widely preferred especially for cases that have a decision-making process, or when there’s a need for significant persuasion.

Things to consider when hiring event staffing agency

8 Things to Consider Before Hiring an Event Staffing Agency

By Black Diamond Agency | October 7, 2021

When a company plans an event, one of the things they consider is getting an event staffing agency to handle the execution. The most crucial part of it is choosing the right agency to fulfil such a big role and one thing that’s for sure, it is not as simple as it looks.

Black Diamond - Paying through TFN or ABN

Paying Through a Tax File Number vs Australian Business Number

By Black Diamond Agency | October 5, 2021

Why do some promo agencies pay their staff through a Tax File Number and others pay through an Australian Business Number?
The short answer is the agencies paying staff through an Australian Business Number are, more than likely, breaking the law.
Let’s get into the details.

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The Benefits of Using a Temporary Recruitment Agency

By Black Diamond Agency | September 9, 2021

Shortages in staff are inevitable and hiring staff takes a lot of time and effort. This is where your company can make use of a temporary recruiting agency.

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