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See what’s happening in the industry with our latest blogs.

Aromao Campaign Management by Black Diamond

Risk Management in Event Planning: How to Avoid Catastrophes

By Black Diamond Agency | July 14, 2021

The event promotions industry has had its fair share of catastrophes. Even if you have spent months, days, plus more hours planning it, there will always be something out of the ordinary. Know how to avoid catastrophes with a proper risk management plan in place.

Black Diamond team having group briefing

How to Get the Most Out of Your Brand Ambassadors

By Black Diamond Agency | July 8, 2021

Working with brand ambassadors is no different from working with anyone else. The only difference is that they are trained to broaden the influence of your brand by delivering an effective and unique voice. The more you put value into your relationship with them, the more you get from them.

Happy brand amabassadors at Black Diamond Agency

What Sets Us Apart From Our Competitors?

By Black Diamond Agency | March 3, 2021

We get it, you’re shopping around looking for the best agency to represent your brand. And so you should! Let us present our case on why you’d be mad to go to anyone else.

Honda x Lego

Our 3 Favourite Experiential Campaigns Ever

By Black Diamond Agency | March 3, 2021

Engaging a potential customer in an experience, as opposed to directly selling, can be some of the most effective marketing a brand will ever do. We’ve picked out some of our favourite experiential campaigns – including our own!

Promo staffing agency

5 Ways a Staffing Agency Can Help You Market Your Brand

By Black Diamond Agency | March 3, 2021

What do you do when you need extra hands at your event? Whether it’s attending a trade show or handing out product samples – we’ve laid out a few good reasons why you should consider working with a staffing agency.

guerilla - product promotion

Permit vs Guerrilla Street Teams – Which One is Best for Your Brand?

By Black Diamond Agency | October 19, 2020

Street team activations are a great way to build brand awareness, generate buzz and increase market visibility. Let’s explore the pros and cons of both options.

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