The Blog

How to Run a COVID-Safe Retail Pop Up?

Tags: Campaign Management

Date: July 30, 2020

Covid Safe event with Black Diamond

Tags: Campaign Management

Date: July 30, 2020

The current pandemic has led us to rethink the way we activate a retail pop up on behalf of our clients. It’s critical that we think outside the box to create memorable experiences while ensuring our pop ups are COVID-safe — for our staff and the general public.

Here are just some of the many ways we can adjust our process to safely activate in shopping centres while maintaining appropriate health and hygiene practices, as per Government advice.

COMPLETE A RISK ASSESSMENT & SAFETY PLAN

A risk assessment during this time is vital.

This will help understand the complete risks associated with running a pop up, the likelihood of the risks occurring, and ways in which the risks can be minimised. In labour hire, which is how we operate, the host employer and the agency share joint liability for WHS. That means this should be a collaborative effort from both parties to ensure the safety of the brand ambassadors.

 

PROVIDE PPE FOR STAFF

Gloves, face masks and hand sanitiser should be available on site for staff to use at all times.

 

ALWAYS FOLLOW SOCIAL DISTANCING 

Social distancing needs to be strictly enforced. Staff should be encouraged to keep 1.5 metres away from other staff and members of the public while encouraging others to do the same.

 

ENCOURAGE STAFF TO DOWNLOAD THE COVID SAFE APP

All staff should be encouraged to download the COVIDSafe app prior to their shift to help with contact tracing.

 

CREATE COVID-SAFE SIGNAGE

Creating physical signage can be an excellent way to remind customers about health and hygiene measures. This can include floor signage to help manage queues while maintaining social distancing as well as signage about hand washing and sneezing etiquette.

 

REMIND CUSTOMERS OF HYGIENE PRACTICES

Staff should be encouraging customers to uphold their own personal hygiene by using hand sanitiser and to keep their 1.5 metre distance.

 

INSTALL CLEAR SAFETY BARRIERS ON YOUR STAND

Installing clear vinyl screens on your pop-up site is another way to protect staff and customers. These are easy to install, simple to use and easy to clean. We have suppliers that can help custom make these for you if required.

 

ENCOURAGE CONTACTLESS GIVEAWAYS

Allow customers to take their own flyers and giveaways as opposed to having brand ambassadors hand them out. Brand ambassadors can still talk to consumers about what is on offer and direct them to what is available for them to take, but removing the physical exchange is good practice.

The safety and wellbeing of our event staff Brisbane and customers continues to be our top priority. We’re always open to brainstorming contactless activation ideas to ensure your pop up is not only a success, but COVID-safe. Get in touch with us today to discuss the possibilities.

Ready to discuss your project?