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What can we learn from the most loved brands in the world?
The most loved brands in the world didn’t just come to be without making huge marketing efforts to do so. One of the notable efforts is experiential marketing – a marketing strategy that never grows old but just continues to evolve over time.

5 Product Sampling Mistakes to Avoid
Whether it’s enticing customers to try a new product or re-evaluating one they haven’t tried in a long time, sampling can shift attitudes and boost sales. With the rise of experiential marketing, sampling has evolved significantly.
Here are some of the product sampling mistakes you need to avoid so your sampling campaign doesn’t fall into that trap.

The Advantages of Experiential Campaigns During the Holidays
Holiday seasons create opportunities for businesses and are a terrific way to make you stand out. Not only does it help increase ROI, but it can also build a strong relationship between your business and your customers. Make use of this season to connect with your customers.