Case Study:
Mentos
Client: Stuart Alexander / Mentos
Service: Staffing, Uniforms, Campaign Management
Project Information
Location
Sydney & Melbourne
Goal
To give out 20,000 rolls of Mentos to promote their ‘Complimentos’ campaign
Details
Stuart Alexander engaged us to give out 20,0000 rolls of Mentos to promote their ‘Complimentos’ campaign in the two of our busiest cities.
We provided street teams at bus stops and tram stops throughout Sydney and Melbourne CBD’s at key peak times to give out mass samples of Mentos in their new ‘Complimentos’ packaging, all while giving someone their own compliment. Making someone’s day is part of the fun! We had a team out each morning and afternoon for 2 weeks in both cities and also provided storage and logistics of stock and uniforms. Mentos will always be a chew friend to Black Diamond!
